CalculateRealEstateROI

Flipping · Guide

Marketing the Finished Flip

Professional photos, staging, and pricing strategy that drive offers in week one.

Reviewed by Keiron Brown, Founder & Editor, CalculateRealEstateROI · Educational estimates only — not investment, financial, tax, or legal advice

Key takeaways

  • Photos are the listing — invest $500–1500.
  • Staging recovers 2–3x cost.
  • Price 2% under comp ceiling.
  • List Thursday for weekend showings.
  • Open house first weekend always.

Core concepts

Photography

Twilight + drone often pays for itself.

Staging

Vacant homes sell 6% lower than staged.

Pricing

2% under highest comp drives traffic.

Step-by-step framework

  1. 1Pro photographer.
  2. 2Stager.
  3. 3Thursday list.
  4. 4Open house Saturday/Sunday.
  5. 5Review offers Monday.

Common mistakes to avoid

  • Phone photos.
  • No staging.
  • Aspirational price.

Frequently asked questions

Stager cost?

$1500–4000.

Open house attendance?

10–25 visitors weekend 1.

Price reduction timing?

Day 21 if no offers.

Cash buyer discount?

3–5%.

Action checklist

  • ☐Pro photos.
  • ☐Staging in place.
  • ☐Thursday list.
  • ☐Open house planned.

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