Key takeaways
- Off-market direct mail = best margin.
- MLS distressed flags work.
- Wholesalers cost margin but save time.
- Auctions cash-only.
- Build agent network for early intel.
Core concepts
Channels
MLS, mail, wholesalers, auction, referral.
Filters
DOM > 30, estate, distressed, vacant.
Speed advantage
Cash + 7-day close.
Step-by-step framework
- 1MLS alerts.
- 2Quarterly mail campaign.
- 3Wholesaler list of 5.
- 4Auction calendar.
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Common mistakes to avoid
- MLS-only pipeline.
- Paying retail to wholesalers.
Frequently asked questions
Mail cost?
$0.60–1.00/piece.
Wholesaler markup?
$5–15k.
Auction risk?
High — no inspection.
Best season?
Q1.
Action checklist
- ☐MLS alerts.
- ☐Mail campaign.
- ☐Wholesalers.
- ☐Agent network.
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