CalculateRealEstateROI

Multifamily · Guide

Sourcing Multifamily Deals

Brokers, off-market, direct mail, and operator relationships — multifamily pipelines.

Reviewed by Keiron Brown, Founder & Editor, CalculateRealEstateROI · Educational estimates only — not investment, financial, tax, or legal advice

Key takeaways

  • Broker network is primary channel.
  • Off-market via direct outreach.
  • Operator partnerships unlock co-GP.
  • REIA / events for relationships.
  • Speed + capital reputation matters.

Core concepts

Broker network

CBRE, Cushman, Marcus & Millichap.

Off-market

Direct mail to LLC ownership.

Operator network

Co-GP brings smaller checks into bigger deals.

Step-by-step framework

  1. 1Build broker list 20+.
  2. 2Quarterly check-in.
  3. 3Direct mail to 1000+ owners.
  4. 4Attend 4 events/yr.

Common mistakes to avoid

  • Broker network too small.
  • No follow-up.

Frequently asked questions

Brokers per market?

5–10 deep relationships.

Direct mail response?

0.3–0.6%.

Off-market premium?

Often 5–10% discount.

Co-GP minimum?

10% GP stake typical.

Action checklist

  • ☐Broker list 20+.
  • ☐Direct mail campaign.
  • ☐Event calendar.
  • ☐Co-GP relationships.

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