Key takeaways
- Portfolio operations require dedicated PM.
- Revenue management beyond software (manual adjustments).
- Multi-channel listing (Airbnb + VRBO + direct).
- Brand site captures repeat guests.
- Tax structure becomes complex.
Core concepts
Portfolio ops
10+ STRs need dedicated GM.
Revenue mgmt
Software + manual events + competitor adjustments.
Direct booking
Brand site captures 5–10% repeat revenue.
Step-by-step framework
- 1Hire dedicated GM at 10+ units.
- 2Build direct-booking site.
- 3Multi-channel distribution.
- 4Annual revenue management review.
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Common mistakes to avoid
- Software-only pricing at scale.
- Single channel.
- No direct site.
Frequently asked questions
When dedicated GM?
10+ units.
Direct booking value?
0–10 commission savings.
Multi-channel risk?
Sync software prevents double-booking.
Revenue uplift at scale?
10–20%.
Action checklist
- ☐GM hired.
- ☐Direct site.
- ☐Multi-channel.
- ☐Annual review.
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