Cash Flow

Gross Rent

Total scheduled rent before vacancy, concessions, or collection loss.

Reviewed 9 August 2026 by Keiron Brown, Founder & Editor, CalculateRealEstateROI · Educational estimates only — not investment, financial, tax, or legal advice

Plain-English explanation

The top-line number on a rent roll. Real revenue is always lower.

Examples

$2,000/mo × 12 = $24,000 gross annual rent.

Common mistakes

Modeling pro formas at gross rent without vacancy adjustment.

Gross Rent

Plain-English explanation

Examples

Common mistakes

Related questions