CalculateRealEstateROI

Airbnb

What's a realistic Airbnb occupancy rate?

55–70% in established markets; 40–55% in seasonal or new listings.

Reviewed by Keiron Brown, Founder & Editor, CalculateRealEstateROI · Educational estimates only — not investment, financial, tax, or legal advice

Direct answer

55–70% in established markets; 40–55% in seasonal or new listings.

Expanded explanation

AirDNA reports market-level occupancy. New listings underperform market average for 6–12 months. Verify by checking your direct competitive set, not city averages.

Examples

  • Smoky Mountain cabin: 62% occupancy at $250 ADR.

More Airbnb questions